03 · Marketing

The marketing plan, already written.

Most marketing tools give you a strategy. Your RLM gives you the strategy and the actual posts — in your brand voice, tied to your menus, your calendar, your competitors' last move, this week's sports, tonight's weather. Six sections, refreshed weekly. Not just a plan. The work, done.

And every week's plan is sharper than last week's.

How marketing actually runs

Set the assets. Feed the layers. The plan writes itself.

Configure your channels and assets once. Six content layers — events, programming, happy hour, menus, sports, competitors — update continuously in the background. Every week, the 86ops RLM reads all of it and writes a six-section marketing plan in your brand voice, with the actual posts drafted. The marketing meeting that used to eat your Tuesday — gone.

Channels & Assets · 14 slots

14 places your brand lives. Configured once.

Your social handles, email list, in-restaurant collateral, out-of-home, partnerships, delivery platforms, review platforms, brand voice document, photography library, menu PDFs. Fourteen channel and asset slots, each registered once. From then on, every plan the RLM writes knows exactly what you have to work with — and what's missing.

  • Fourteen channel and asset slots: social, email, paid, in-restaurant, partnerships, delivery, reviews
  • Brand voice document upload — extracted and threaded through every piece of content
  • Photography library reusable across all channels
  • Menu PDF library — computer vision extracts items, prices, and the voice you write your menu in
  • Audience segments mapped to channels — who reads what, where
  • Every asset's actual performance feeds back into next week's plan. Channels that earn the click get more weight; channels that don't get less.
Six layers feeding the plan

Every week's plan reads every signal.

Six content layers update continuously in the background and feed every weekly plan. You configure most of them once and forget — the RLM keeps them current.

📅
Events

Local events the platform discovers automatically, operator-confirmed, with attendance estimates, impact tags, and overlap with your hours.

🎶
Programming

Your weekly programming calendar — trivia nights, live music, brunch service variations, themed evenings. Feeds the content calendar directly.

🍻
Happy Hour

Active happy-hour windows with item-level pricing, schedule, and audience targeting. The plan promotes them when the calendar gives them air.

🍽️
Menus

PDFs uploaded, items extracted with prices, brand voice learned from how the menu is written. Top-margin and top-volume items flagged for the plan to push.

🏈
Sports

Sports schedule with playoff buzz, broadcast network, rivalry tags, primetime flags. Tonight's game is in tonight's content.

⚔️
Competitors

Competitor profiles with menu extraction (computer vision on PDFs and storefronts), pricing comparison, social presence, review trend. Refreshed weekly.

Marketing Plan · 6/6

Six sections. Every week.

Your RLM reads everything — your channels, your assets, your content layers — and writes a six-section marketing plan every week. Each section is a complete deliverable, not a strategy you'll never act on. The work, done.

🎯
Strategy Overview

Brand positioning, audiences, content pillars, tone of voice. The frame every other section hangs from.

📅
Content Calendar

Eight-week rolling calendar with specific content for every channel. Not just slots — actual posts.

🚀
Campaign Spotlights

Three to five integrated campaign concepts tied to real upcoming events on your calendar.

📖
Channel Playbook

Per-channel strategy with ready-to-use content pieces. Captions written, hashtags set, image direction noted.

⚔️
Competitive Response

Marketing moves to differentiate and exploit competitive gaps your RLM has spotted this week.

📊
Measurement Framework

KPIs, tracking cadence, and 8-week success criteria. The plan you can actually grade yourself on.

Every plan you act on, every campaign that landed, every post that flopped — fed back into the model. Your week-26 plan reads sharper than your week-1 plan because the model has watched what worked at your restaurant for six months.

Not a plan. Posts.

Every post, already written.

Most marketing tools tell you to "post about happy hour Wednesday at 4pm." Your RLM gives you the actual post — caption written, hashtags set, image direction noted, scheduled for the optimal hour for that platform. In your brand voice. Tied to today's menu, tonight's game, this week's competitor move. The plan ends where most marketing tools start.

  • Per-channel post-by-post content for the entire eight-week rolling calendar
  • Captions written in your brand voice — extracted from your uploaded voice document and your menus
  • Hashtag strategy per platform, per audience segment, per campaign
  • Image direction notes — what to shoot, what to pull from your photography library, what's reusable
  • Optimal time-to-publish recommended per post, per platform, based on your audience patterns
  • Each post tied to a measurable goal from the Measurement Framework — no orphan content
  • Every post's actual engagement feeds the next week's content. Your brand voice gets sharper. Your audience read gets sharper. Your hooks get sharper.
The other four fronts

Marketing is one front. The model runs five.

Marketing turns your operation into outbound. Live runs the floor in real time. The Office writes the back-office reckoning. Food Program and Beverage Program close the loop. All five share the same RLM, all five learn from each other, every shift.

01 · Live
Live

Real-time pace, AI commentary, leaderboard, intra-day coaching, Latest Estimate. The intel inside the shift.
02 · The Office
The Office

Pre-shift briefings, financial reporting against budget, prime cost, server scoring, OCR + COS workbook.
04 · Food Program
Food Program

Menu intelligence, margin analysis, daypart patterns. Items that need a push surface in next week's marketing plan.
05 · Beverage Program
Beverage Program

Three specialist agents — Brewmaster, Sommelier, Mixologist — running your programs every Sunday morning.

See next week's plan.
Today.

A walkthrough of last week's six-section plan, the Channel Playbook with the actual posts, the Competitive Response section — running on a real restaurant. We'll show you what your marketing meeting looks like from now on.

Request a live demo

30 minutes. No deck. Just your operation, our questions, and a scoped proposal inside a week.